Privacy Policy

Last updated: October 17, 2026

This Privacy Policy explains how All Service Leads ("we", "us", "our") collects, uses, and shares the information you provide when you submit a roofing inquiry through one of our landing pages or contact forms, or when you call one of our numbers about your roof. It applies to homeowners who fill out the form to request a roof inspection, quote, or repair consultation, and to homeowners who call us (section 4). We match homeowners with roofing professionals only. Our older landing page still lets you pick pest control or HVAC, and the consent sentence on it still names them, but we do not match those requests with a pest control or HVAC professional. If we texted you to ask whether you still need help with your roof and you did not fill out one of our forms, our main Privacy Policy covers you.

1. Information We Collect

Information you give us through the form:

• Name
• Phone number
• Email address (if you provide one)
• Property address (street, city, state, zip)
• Whether you own the property
• The roof issue you described and any other details you typed in
• Optional: a time you'd prefer for an inspection

Information collected automatically when you visit the page:

• IP address, browser type, device type, operating system
• The page that referred you to us and any UTM parameters from the ad or link you clicked
• Pages you viewed and approximate time spent
• Cookies and similar identifiers as described in section 5

2. How We Use Your Information

We use the information you submit to:

• Match your inquiry with a roofing professional in your area
• Confirm we received your submission via SMS or email
• Send you one text from our texting number (registered under the business name Roof Roof Roofing Solutions), using your first name and street, asking whether you still need help with your roof (if you ask who is texting, we answer you once), if your details are on a list we deliver to a roofing professional. An AI service reads your reply, with the text we sent you, to sort it, and a yes, or a reply that is neither a yes nor a no, may be passed with our text to that professional
• Call you about your request. Some calls are made by an automated AI assistant that speaks for All Service Leads and says so at the start of the call. These calls may be recorded, and what is said is turned into a written transcript, so we can keep a record of your answers and of any request to stop calling
• Coordinate any appointment time you selected
• Notify our internal operations team that a new inquiry has come in
• Detect duplicate or fraudulent submissions (we suppress repeat submissions from the same phone + zip within a 30-day window)
• Measure how well our advertising is working and improve future ads
• Comply with legal obligations

3. How We Share Your Information

We share your information only with the following recipients:

• The roofing professional we match you with. When your submission matches a professional's coverage area, we deliver your name, phone, email (if provided), property address, and the issue you described to that professional so they can contact you about your inquiry. If you reply yes to our follow-up text, or with something that is neither a yes nor a no, we may also pass our text and your reply to that professional, and after a yes, later messages you send us that do not take it back; we pass on at most five of these messages from you, not counting the yes. After a yes, once that professional has been told, we tell you their name and the number they will call from. Professionals are contractually prohibited from reselling your information or using it for any purpose other than contacting you about your inquiry.
• Service providers we use to operate the website. Twilio (SMS), Resend (email), Supabase (database hosting), Netlify (web hosting), Cloudflare (security and bot protection), and Stripe (used elsewhere on our site for contractor billing, not used to charge you). Each processes data on our behalf under their own privacy terms.
• Service providers we use for calls. A cloud telephone provider places and connects our calls, records them when a call is recorded, turns what you say into text, and turns our AI assistant's words into speech. An AI service provider generates what the assistant says, so it receives the conversation as the call happens, along with your name and property address from your request. These providers process data on our behalf under their own terms.
• Service providers we use for texts. Twilio sends our texts and receives your replies, and an AI service provider, Anthropic, reads each reply to our follow-up text, with the text we sent, which may include your first name and street, to sort it; we send it to Anthropic from our own server, hosted by Hetzner. These providers process data on our behalf under their own terms.
• If you call us. The roofing contractor we connect your call to, who hears what you say on the call, and the call-tracking service that receives your phone number and the call details, routes the call and records it when it is recorded (section 4).
• Meta (Facebook). If you arrived from one of our Facebook or Instagram ads, we send hashed versions of your contact details and event data to Meta through the Conversions API so we can measure ad performance and improve future targeting. Hashing is one-way SHA-256, so Meta cannot recover your raw email or phone from the hash.
• Google Tag Manager and RetargetIQ. Used to coordinate analytics tags and ad retargeting on our marketing pages.
• Legal compliance. We will disclose information if required by a valid subpoena, court order, or other legal process, or to protect our rights, property, or safety.

We do not sell your personal information. We do not share it with anyone outside the categories above.

4. If You Call Us

This section covers homeowners who phone one of our numbers about their roof, for example the number on our call page.

What we collect when you call:

• The phone number you call from
• What you tell us on the call, such as the ZIP code where the roof is and what your roof needs
• A recording of the call, when the call is recorded
• Call details, such as the number you called, the date, time and length of the call, and whether it was connected

How the call works: a call-tracking service routes your call for us, and the call may be recorded. We connect your call live to a local roofing contractor who works in your area. Their phone shows our number, not yours. They hear what you say on the call, including your phone number if you give it, and talk with you on the same call.

Who receives it: the roofing contractor we connect you to hears what you say on the call. The call-tracking service receives your phone number and the call details, routes the call and records it when it is recorded, and processes this on our behalf under its own terms. We use what we collect to connect your call, to keep a record of it, and to count it toward the contractor's order. We do not sell it.

5. Cookies and Tracking Technologies

Our landing pages use the following:

• Meta Pixel: measures conversions from Facebook and Instagram ads. Drops _fbp (first-party) and reads _fbc (set by Meta when you click a sponsored ad).
• Google Tag Manager: a container that loads our other tags based on configuration.
• RetargetIQ: audience segmentation for ad retargeting.

You can opt out of Meta's ads-based profiling in your Facebook settings. You can block these scripts using browser privacy extensions. The form itself functions without any of these trackers.

6. Data Retention

• Your inquiry record (name, phone, email, address, roof issue): retained for 24 months from submission. After that, personally identifying fields are purged; anonymized aggregate data may be retained for analytics.
• Call recordings and transcripts (when we call you): kept with your inquiry record, for the same period.
• Texts we send you and your replies: kept with the record of the list they were sent from.
• Server logs (IP, user agent, request paths): retained for 30 days.
• Suppression list: if you opt out, we keep a minimal record of your phone number on a do-not-contact list so we don't accidentally re-contact you. That record is retained indefinitely for that purpose only. If you opted out of our texts by replying STOP, replying START removes that record.

7. Your Choices and Rights

You can:

• Stop SMS by replying STOP to any text message you receive from us or from the contractor you were matched with.
• Stop calls by saying STOP during any call from us (or pressing 9 when our automated assistant calls), or by asking the contractor (or us) to remove you from the list.
• Request a copy of the information we hold about you.
• Request correction of anything inaccurate.
• Request deletion of your information (subject to legal retention obligations and the do-not-contact list noted above).

If you live in California, Colorado, Connecticut, Utah, or Virginia, you have additional rights under your state's privacy law (CCPA/CPRA, CPA, CTDPA, UCPA, VCDPA), including the right to know, the right to delete, the right to correct, and the right to opt out of "sale" or "sharing" of personal information. We do not sell personal information as those laws define it.

To exercise any right, email info@roofroof.solutions with "Privacy request" in the subject. We respond within 30 days.

8. Security

We use industry-standard encryption in transit (TLS 1.2+) and at rest for our database. Access to systems that store inquiry data is limited to a small number of authorized personnel and protected by two-factor authentication. No system is perfectly secure. If we become aware of a breach affecting your personal information, we will notify you within 72 hours of discovery as required by applicable law.

9. Children's Privacy

Our forms are not directed at children under 16 and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it.

10. International Users

Our service is operated from the United States and is intended for users located in the United States. If you submit a form from outside the U.S., your information will be transferred to and processed in the U.S., which may have data protection laws that differ from those in your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the current version. Material changes will be highlighted on the landing page.

12. Contact Us

For privacy questions, data requests, or any concerns about how we handle your information, contact us at info@roofroof.solutions.